Google is limiting Huawei’s access to its Android OS and apps when the Trump administration blacklisted the Chinese tech firm.
The move may be an immense blow to Huawei, whose goal is to be the best smartphone brand by the end of 2020.
Last week, the Trump administration barred American corporations from trading to Huawei without a United States government license in a vital increase of the trade war with China.
“We are compliant with the order and reviewing the implications,” a Google advocator mentioned on Monday. Huawei, the world’s No. 2 smartphone merchant, depends on a collection of Google services for its devices, as well as the android system and the Google Play app store.
It is the massive business which incorporates smartphones, laptops, tablets and wearable devices like smartwatches — was largest contributor to Huawei’s earnings last year. The division created nearly 349 billion yuan ($50 billion) in 2018, accounting for over forty-fifths of revenue.
For the lots of users outside of China, being interrupted from Google’s apps and services “kills the attractiveness of a Huawei phone,” said IDC analyst Bryan Ma.
“It kills the usability of a Huawei phone outside of China, therefore rendering them dead within the water,” he added.
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Technically, Huawei will definitely attempt to convert customers with its competitive hardware and innovation, and then convince them to download Google apps after they buy a Huawei phone, said Nicole Peng, an analyst with Canalys.
It is a very well known fact that “after sales installation is extremely cumbersome for users, unless they apprehend what they are doing,” said Peng.
Moreover, once customers begin to find out that Huawei cannot get Google’s ecosystem on their smartphones, “it will affect their trust, they will question if anything is wrong with the device,” she added.
Even if customers were able to freely download Google apps on Huawei phones, the phones should still not have access to supposed Google Mobile Services.
Many third-party apps, like ride-hailing and food delivery platforms, trust services like Google Maps. Most of these apps might no longer be supported on Huawei devices, said IDC’s Ma.
Without Google’s ecosystem support and access, “the Huawei phone will definitely be a brick,” he said.